When creative agency CSM Live approached Bence with the design brief for a pop-up bar that would tour the European F1 circuits during the 2017 season, we were very excited about the project!
However the challenges were enormous – how exactly DO you manufacture a mobile bar and then make it portable enough to be transported around the F1 circuits Europe?
With its modular lightweight design, the Bence-manufactured bar is able to be broken down to be transported by 3 x 13m articulated units, which will enable it to traverse the continent with ease!
The bar is celebrating the Johnnie Walker trademark “Johnnie & Ginger” and via the pop-up bar, is introducing it to audiences at the Formula 1 meets throughout the 2017 season.
Bence are very excited over the social media coverage it has received so far – with Jensen Button being interviewed inside the unit. We will bring you the latest via our Twitter channel @WHBence.
The unit will travel to Monaco, Austria, Silverstone, Budapest, Spa and Monza under the care of the Bence logistics team.
Concept and Design – LOVE Creative